Sustainable fashion trends 2024

 Task 1 : Content creation and SEO


Blog Post : "Embracing Sustainable Fashion Trends for 2024 : Eco friendly style "


In 2024 , sustainable fashion is not so trendy , but it is necessary . According to the growing environmental issues like global warming , non- degradable   products deteriorating the environment ,ozone layer problems and many more consumers are seeking eco-friendly alternatives to fast fashion . This blog post explores sustainable fashion trends for 2024 which includes recycling clothes , organic fabric which are environment friendly and also about second hand shopping .


Keywords : sustainable fashion , environment friendly style , recycling clothes .


Keyword Strategy :

I have used relevant keywords naturally throughout the post to optimize it for search engines .

The keywords" Sustainable fashion" and " environment friendly style " are used in the title and introduction, while   "recycling clothes " is mentioned in the body of the post .

This strategy will help search engines to understand the content's relevance to sustainable fashion trends .



Task 2 : Social Media Strategy 


Here is the one week Social media content  for Universal Tribes .


Day 1 : Instagram - Post for promotion of a new product (warli painting -inspired scarf)


Day 2: Linkedin - Post related to Education about the history and importance of Warli paintings .

Day 3: Instagram : This will be an interactive post asking followers to share their favourite sustainable fashion tips .


Day 4 :Facebook - This will post related to promotion highlighting the unique feature of Dhokra Art jewellery.


Day 5: Twitter : This will be an educational post  telling about the benefits of sustainable fashion and how important it is for our environment .

Day 6: Instagram : This will be a post  related to promotion and featuring  a customer showcasing their Naga jewellery.


Day 7: LinkedIn: This post will be interactive asking followers to share their thoughts on sustainable fashion whether it will be good for the environment or not .


Each post promotes Universal Tribes marketing goals and ways to promote products , educating customers about sustainable fashion and engaging audiences .


Task 3: Creative writing and Campaign Ideation .

Campaign concept : " Wear Your Heritage "


Tagline : Embracing the traditional art " 


Key Messaging : Universal Tribes products are not fashion products but also the way to connect Heritage and support sustainable fashion which necessary and should be mandatory for an environment .


Content Strategy: The blog post highlights the story behind products .Asking followers to share their own heritage stories and supports sustainable fashion.

 Justification : This campaign appeals audience's to connect with their heritage and tradition art and support sustainable fashion trends  .

Following our traditional art is good rather than following other countries fashion .

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